Tonawanda News

Business

August 16, 2009

BUSINESS: Even in the middle of a recession, Wireless Zone continues to grow

Town of Lockport — Lockport Wireless Zone opens at 10 a.m. Friday, and within five minutes the business is already full of customers.

Wireless Zone owner Dave Bogart said his store has undergone a massive remodeling to help with the increased business. The store had become so busy that more space and a better way to help customers was needed. So for two weeks, Wireless Zone temporarily relocated to the end of South Transit Square plaza while the storefront had the work done.

“We needed the retail space,” Bogart said. “So the wall was moved back 12 feet. We’ve refloored, rewired and repainted. We got rid of the counter in back.”

The increase in business required management at Wireless Zone to make the store more customer friendly and to create more space. Bogart said over the past year, the Lockport store, as well as his other two locations in East Aurora and Springville, had seen sales increase 20 percent. That’s a real accomplishment considering the surge took place during one of the longest national recessions since World War II.

Despite the economic struggles, people are still using their cell phones, Bogart said, which is part of the reason for Wireless Zone’s success. He added Wireless Zone never saw a slowdown in business.

“People use their cell phones for everything,” Bogart said. “They’re communicating, navigating, updating their Facebook. Your phone is always with you. People can’t live without it, and they won’t cut back on it.”

Sean Fitzgerald, Wireless Zone’s vice president of franchise development, said cell phones do a whole lot more now then make and receive calls. New options and equipment have changed the industry in a short time, he said. Answering questions and educating customers is something Wireless Zone helps with and brings people to the stores.

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