“What type of products are we not carrying but should be?” McManus said. “That kind of immediate feedback” is what we want.
The two said they expect the products KegWorks carries to evolve over time to adjust to new trends in the cocktail and beer world.
Take, for example, Kegworks’ collections of dozens of different bitters — the website says 52 varieties and counting — which are used to flavor cocktails.
“The bitters are a big thing ... they’re the spice rack for the bar,” Rivers said. “We probably have the largest selection in the country and it’s constantly growing.”
He said the bitters — which come in flavors like orange, rhubarb and Aztec chocolate — are fun to play with and can even be used in soda cocktails.
McManus said some of the products are so niche, even he and Rivers sometimes don’t realize what they have in stock at times.
“David and I are sometimes baffled,” McManus said with a laugh. “I’ll ask him, ‘Did you know we carry this?’ “
Along with the new retail store, Rivers said KegWorks is launching a new custom bar service completed by in-house construction crews. With bar and sports signs and lights, the company offers customers much of what they need to create the “intimate” man cave look in their own home or for the more commercial customer.
“Anyone that serves alcohol is a customer for us,” McManus said.
IF YOU GO • WHAT: KegWorks • WHERE: 1460 Military Road, Kenmore • HOURS: 9 a.m. to 7 p.m. Monday through Friday; 10 a.m. to 4 p.m. Saturday; closed Sunday • MORE INFORMATION: Visit www.kegworks.com, or call 929-7570.
Contact features editor Danielle Haynes at 693-1000, ext. 4116.