Tonawanda News

Features

January 28, 2013

Organize grocery list by aisle, estimate prices with Wegmans app

Tonawanda News — The only thing it doesn’t do is gather and deliver your groceries for you.

Earlier this month, Wegmans announced the update of its free smartphone application, and while the program has been available for a couple years now, the grocery chain is hoping tweaks will draw new users and downloads.

The free app — available for iPhone and iPad devices through iTunes and now Android devices through Google Play — allows customers to customize their shopping trip, from making a grocery list down to knowing just which aisle to find that obscure ingredient you need for dinner.

“I think the benefit (of the app) is the ease for customers to anytime, anywhere manage another aspect of their lives,” said Theresa Jackson, consumer affairs manager. “So when people are crunched for time and (can’t) connect with us in traditional ways, they can do it straight from their device and trust that we are taking care of business on the other end.”

Jackson said the biggest changes to the app is an increase in speed, better usability and the fact that it’s now available for Android users.

“Ever since we released the first version of our app a couple of years ago, we’ve been listening to customer feedback and making improvements based on what we hear,” said Jason Wehle, director of internet marketing for Wegmans. “One of the most common requests we received was for compatibility with Android devices. We’re excited that this new version delivers on that request, and it will soon work with Kindle Fire and Barnes & Noble Nook too.

“Those who have already been using our iPhone app told us they wished their experience could be more personalized. With that in mind, we included past purchases to this new version of the app. We’ve added other features too, from more nutrition information to estimating what it will cost to buy the items on your list.”

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