Tonawanda News


April 22, 2013

Project 308 hosts shows by graduating students

NORTH TONAWANDA — As warmer weather creeps its way into the Western New York forecast, it signals the coming of one very important day for many students: graduation.

For college graduates, it’s the light at the end of a very long tunnel that somehow gets narrower at the end. Term papers are due, exams are scheduled, and for art majors, it often means a thesis show at a honest-to-goodness gallery.

Natalie Brown, proprietor of Project 308 Gallery, said her first spring in business has been a busy one and it will continue to be with a few more shows on the docket through May.

“It’s been really amazing how students talk about the gallery,” Brown said.

“One student has a show and then word get out. They book up really fast and students don’t have a lot of money so they can’t go to expensive galleries,” she said, adding that she’s really happy Project 308 Gallery can provide space the students at what she calls an affordable cost.

And when it comes to student shows, you might end up seeing some things you wouldn’t normally expect to see in a gallery setting.

Dana Heider, of North Tonawanda, plans to show viewers just how artistic restaurant and food packaging can be in her upcoming show, “Product to Palate.”

The Buffalo State College graphic design student is graduating with her bachelor’s degree this year and wants to work in product branding and identity.

Her show will consist of packaging for made-up food brands and restaurants.

“That’s what draws us to products, what it looks like on the outside,” Heider said, adding she interested in “designing things to see what makes people more attracted to certain items.

“When we see something that’s designed on the outside we kind of judge a book by it’s cover. We expect what the outside looks like to reflect what we get on the inside.”

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