Tonawanda News — Peter Causyn was at a food truck “rodeo” in Buffalo when the idea hit him.
As the owner of Macarollin’, a food truck specializing in gourmet macaroni and cheese, Causyn was participating in the summer Food Truck Tuesdays in downtown Buffalo, an event during which about 20 trucks gather around the Larkin Building’s outdoor courtyard. Looking around, he noticed there were no dessert trucks.
“It was there I came up with the idea,” he recalled. A former distributor of wine flavored ice cream, Causyn mentioned the idea of a wine ice cream food truck to his employee, Jessica Fredericks, but he added that it would need a catchy name.
“She just blurted out, we should call it ‘Wine Not,’” Causyn recalled. After a quick discussion, the pair decided to go into business on the new venture.
“I told her if she did half the work and came up with half the ideas, she could be part of the company,” he said.
Causyn and Fredericks joined up with brothers Chris Lorich and Tyler Lorich, owners of Streamline Designs, a sign and vehicle wrap company in North Tonawanda. The brothers designed and assembled the Wine Not truck, and the business made its debut in March at a food truck rodeo in Tampa, Fla.
Tyler Lorich, 23, now a co-owner of the brand along with his brother, said the Florida debut went really well. “Everybody loved it,” he said.
Today, Causyn and Fredericks reside in Rochester and are growing the business and overseeing operations of a second truck there. The Lorichs will serve the Western New York area with the original truck, headquartered at their design business on Niagara Falls Boulevard in North Tonawanda. The company, which already offers a handful of flavors including Kahlua expresso and raspberry chardonnay, is looking to add a few more flavors, including a bourbon caramel.