Tonawanda News — When The New York Times named Niagara Falls to its list of “52 Places to Go in 2014” earlier this year, the iconic photo of the waterfalls themselves was not what was featured. Instead, a photo of Old Fort Niagara’s French Castle was selected to accompany the article. This is a testament to how the Niagara USA region has grown to be more than just Niagara Falls alone. While the mighty falls is what might first entice visitors to come, it’s the rich history and world class attractions throughout Niagara County that enable visitors to extend their trip from a few hours to a few days.
As a nonprofit organization, Old Fort Niagara has a very limited marketing budget and little to no resources needed to implement promotional campaigns targeting tourists and tour operators on our own. Thanks to the efforts of the Niagara Tourism & Convention Corporation (NTCC), we have had an opportunity to collaborate with the agency on creating packages that appeal to visitors outside of our region, including internationally, and worked with travel reporters to raise the profile of Old Fort Niagara as a great destination on top of a visit to Niagara Falls.
In recent years, NTCC launched a campaign targeting Asian tourists and tour operators. This international reach has greatly benefited the Fort. On a recent cold weekday morning, we had three busloads of international visitors at our visitor center first thing in the morning for a tour. This has become a common occurrence for us recently and in past winters we would have been lucky to have received that many visitors in one week. Through local campaigns in conjunction with NTCC, we have also been able to draw more Western New York residents to our special events, leading to increased attendance at every one of them.