Tonawanda News

October 10, 2013

Trader Joe's to open Friday

Staff Reports
The Tonawanda News

Tonawanda News — The long-awaited grocery store chain Trader Joe's is expecting to open its doors on Friday in Western New York, company officials said. 

The 12,000-square-foot store, located on Niagara Falls Boulevard in Amherst, just across the Tonawanda border, will launch at 8 a.m. with a grand opening. 

The store will feature Hawaiian-style decor, with members of the management team and corporate hierarchy planning to cut a ceremonial lei. Live music, face painting and food demonstrations will also take place throughout the day until the store's 9 p.m. closing. Employees will don brightly colored Hawaiian-themed shirts. 

Trader Joe's will also utilize local fair and post images of Western New York highlights such as the University of Buffalo campus, Buffalo lighthouse, Buffalo skyline, the Williamsville water mill complex, Peace Bridge and Niagara Falls. 

Company spokeswoman Alison Mochizuki indicated that the company distinguished itself from other grocery chains by searching the world for great values and distinctive products. 

Trader Joe's carries an sizable list of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrees, juices, deli items, vitamins and supplements. It offers more than 3,000 items under the Trader Joe’s private label and is able to keep its prices low because, according to Mochizuki, purchases are made directly from manufacturers. Roughly a dozen items are introduced each week. 

An advertisement called  a “Fearless Flyer” will be sent out around the region in the near future, officials said.