Tonawanda News

Local News

January 4, 2013

Hitting the gym

Tonawanda News — Local gyms have been flooded with newbie exercisers pledging to make 2013 the year that they carry out their New Year’s resolutions, but the facilities will likely empty out again as the goal-setters lose sight of their motivation as the year progresses. 

“Enrollment increases by 30, 40, 50 percent now,” Roy Espinosa, the owner of Fitness Factory in Kenmore said. “This is easily the busiest time of the year.”

Although Espinosa is likely happy to see the gym pull in extra membership fees, he is realistic about how long the newly resolved exercisers will stick to their goals, and said most of the newcomers will be gone within a few months.

“They think that if you walk in once and are taught are to use a machine, you’re done,” Espinosa said. “But that doesn’t happen.”

To achieve one’s fitness goals, Espinosa said exercisers must receive training to learn how to exercise and eat correctly — and if they don’t, they won’t see results, and they won’t come back. 

“Many come in, do too much cardio and burn too much sugar, and then they don’t feel good,” he said. “Others do too much weight lifting and are too sore. Then they come back the next year 10 pounds heavier.” 

Espinosa has seen many success stories come out of his gym since it opened 10 years ago, however, and said with the right training and long-term commitment, his new customers can stop making resolutions and start making fitness a habit. 

“It’s just like training for like golf,” Espinosa said. “If you learn about nutrition and have someone teach you how to use the machines correctly, that’s how they set themselves up for success. That’s how long it takes.” 

Espinosa and Jay Marrow, a manager at Best Fitness in Tonawanda, said they work to teach and retain the new customers that walk through the doors at this time of year. 

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