The Tonawanda News
Tonawanda News — New York state had a big day Monday as sales of its Empire Passports set record highs.
The passports were sold by the New York State Office of Parks, Recreation and Historic Preservation in a Cyber Monday promotion, when 22,636 were sold in one day – a 5,000 percent increase from 2011 Cyber Monday sales.
The passport will provide unlimited day-use vehicle entries to New York’s State parks and recreational facilities and are valid from April 1, 2013 through March 31, 2014. Monday saw a reduced price of $40, down from its usual $65, which may have contributed to the sales increase that amounted to $905,440 in revenue.
Gov. Andrew Cuomo said the new high proves the popularity of state parks and its recreational facilities.
“Our state parks have so much to offer, and the Empire Passport is a great and inexpensive way for New Yorkers and out-of-state visitors to explore our parks all year round,” he said.
The 22,636 Empire Passport one day sales number accounts for 27 percent of all Empire Passports sold in 2011. Last year, 443 Empire Passports were sold on Cyber Monday when parks offered the passports at the regular price of $65 but included a free $25 camping gift card.
“From hiking and biking, to swimming and boating, we are proud to offer some of the state’s best outdoor recreation for a price that doesn’t break the bank at a time when many families are looking to save rather than spend,” said state parks Commissioner Rose Harvey. “Our patrons already know that the Empire Passport is a great deal, but the enthusiastic response to our Cyber Monday promotion proves that state parks are popular destinations that New Yorkers are excited to visit and explore.”
The Empire Passport remains available at the regular price and can be purchased at nysparks.com/admission/gift-card.aspx for more information.
The state oversees 179 state parks and 35 historic sites, which are visited by 58 million people annually. For more information on any of these recreation areas, call (518) 474-0456 or search the office on Facebook or Twitter.