Tonawanda News

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June 13, 2014

Photographer Gerovac brings work to Carnegie Art Center.

Tonawanda News — Even though John Gerovac is from Michigan, he says that Niagara Falls is his favorite place in the world. 

Although he has lived locally for over three decades, Gerovac still travels up to the Falls several times a month. Normally he doesn’t bring his camera with him, but on Jan. 2 he did. He took advantage of an opportune moment to capture the beauty of Niagara Falls when it ices over.  

“It makes me think I should visit (Niagara Falls) more often in the winter,” said Sue Jenson, looking at some of the photos Gerovac took of the frozen waterfall. “I could be at the same place and not see things the way that John does.”

Gerovac first came to the Buffalo area to work as an accountant for his brother, who was one of the original owners of the popular Mighty Taco franchise. He and his wife have lived in the Town of Tonawanda since 1983.

He says he has been taking pictures for over 15 years. His interest in photography began when he was stationed in Europe with the Navy in the 70s. 

He got his start as a professional doing wedding photos and portraits, but eventually he grew tired of doing the same things all the time. So he began to take a more artistic approach to his work. 

His collection entitled “Line Site” opened at the Carnegie Art Center on June 12. The exhibit features shots not only from Niagara Falls but also more abstract pieces from other sites around Western New York. 

“Originally the show was supposed to be all abstract,” Gerovac said at the opening reception on Thursday evening. “When I look for things (to photograph) I look for lines and color and angles. That’s what jumps out at me.”

Much of Gerovac’s exhibit features close up shots of machines including old vehicles and the saw from a large tree splitter. He says he’s more likely to let inspiration find him. When he goes out with his camera he never knows what will catch his attention. 

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