Tonawanda News — I’m sure Boston Market cares about its customers’ sodium intake. I’m sure they care more about selling chicken. Increasingly, fast food restaurants are downplaying the over-the-top, 5,000 calorie meals that pile bacon, mayonaise, cheese, barbecue sauce and who knows what else on top of three beef patties of questionable origin.
To say Boston Market is healthier because they don’t put salt on the table is laughable. But who cares if it isn’t actually any healthier? In this case, it’s perception that counts.
Like him or not, Bloomberg has done more than any public figure to raise awareness for what is a true public health crisis. Without all the conversations about his overbearing nanny-state rules the subtle shift in public consciousness away from overindulgence toward the notion healthier is better might never have taken root.
In Mike Bloomberg’s case, an ounce of prevention is worth a pound of cure. In Boston Market’s case, what’s a dash of salt compared to the cash potential of rebranding as the healthier option?
Cut through all of the posturing, it’s still up to us to weigh pounds versus price.
Eric DuVall is the managing editor of the Tonawanda News. Contact him at firstname.lastname@example.org or follow him on Twitter, @EricRDuVall.Eric DuVall is the managing editor of the Tonawanda News. Contact him at email@example.com or follow him on Twitter, @EricRDuVall.