Tonawanda News

The Town

February 10, 2013

Underwater dogs

'Underwater Dogs' photographer visits local business for photo shoot


Tonawanda News — “I think it’s great,” said her owner, Wendy Mathias of Buffalo, as she watched. “It’s been a lot of fun, very unique for Buffalo. And she’s loving it.”

Casteel, who flew in from Los Angeles for the shoot, said it’s been “a wild ride” since someone first posted some of his underwater dog shots to social news site Reddit on Feb. 9, 2012, precisely a year ago. They went viral — and the rest is history.

“By the time the morning of Feb. 10 rolled around, it was a frenzy,” he said. “The power of the world wide web.”

Capturing the perfect image isn’t just about the mechanics of underwater photography. It’s also a psychological challenge to figure out the dynamics of the dog’s personality and how best to engage it, Casteel said. 

“The whole project is really the psychology of dogs,” he said, “understanding them and finding the best way to get them involved. These dogs all have their challenges. ... The whole thing is really about having fun. If the dogs aren’t having fun, I’m not having fun, the pictures won’t turn out.

“I’m interested in the emotions of dogs, wherever it takes me.”

For more information on Casteel’s work, visit For more information on Canine Splash, visit

FOR MORE For a Q&A with photographer Seth Casteel, see Page 1C.

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