Tonawanda News

The Town

December 1, 2013

Tonawanda pizza kitchen features fast-fire conveyor brick oven

TOWN OF TONAWANDA — The newly opened PI Craft Fast Fired Pizza Kitchen in the Town of Tonawanda features a variety of specialty pizzas, foccacia sandwiches and chopped salads, but regional manager Jason Singer said the new restaurant isn’t looking to replicate the experience found at a typical Western New York pizzeria.

Whereas many pizzerias may bake their pies for 20 minutes or so in an oven, PI Craft uses a brick oven, making for a crispier slice of pizza.

But they don’t use just any brick oven.

“We have the first fast-fire conveyer brick oven in New York State,” Singer said.

What that means is that instead of a team of cooks or chefs standing around a traditional brick oven constantly turning pizzas as they cook, the conveyor belt pushes the pizza through the 700-degree oven without the need for an overseer.

“The technology came out with bricks that rotate through the oven and we can (cook a pizza) in two and a half minutes,” he said. “And we have it right there on the spot.”

It’s not faster than a traditional brick oven, but it eliminates the need for extra staff to observe the process.

“If you leave (the pizza) in the same spot (in a traditional brick oven) it burns instantly,” Singer said.

So that leaves the staff at PI Craft more time to carefully hand craft each pizza, something that start to finish Singer says takes about six minutes.

The owners, three chefs who own Ember Firewood Grill in Livonia, “want to sell what they sell in their restaurant but they want to do it in six minutes,” Singer said. “People want to eat healthy and they want to east fast and they want it to taste good.”

The restaurant is meant to be a hybrid restaurant of fine-dining cuisine with fast-food speed. As such, the restaurant makes a point to use high-quality, fresh ingredients.

Text Only
The Town
Featured Ads
Seasonal Content
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Facebook
Front page
NDN Video
Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train In Virginia, the Rise of a New Space Coast New Sanctions on Key Sectors of Russian Economy Crayola Announces Family Attraction in Orlando US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue